Promotional material created for New Zealand artist, Raka.
Knowing that I'd be in charge of three designs for Auckland-born artist Raka's
upcoming EP, I saw this as an opportunity to create a brand for him and theme the visuals. I started by having a lengthy conversation with him about his music, inspirations. and much more. I saw fit to create a logo for Raka that would help tie the EP visuals together, so I was prolific in sketching ideas by hand, and then scanned my final draft into Illustrator and Photoshop.
upcoming EP, I saw this as an opportunity to create a brand for him and theme the visuals. I started by having a lengthy conversation with him about his music, inspirations. and much more. I saw fit to create a logo for Raka that would help tie the EP visuals together, so I was prolific in sketching ideas by hand, and then scanned my final draft into Illustrator and Photoshop.
I'm inspired by song designs with creative uses of layout and negative space. and so for this one that was a main focus. Using proximity and careful positioning, the movement of this layout guides the viewer from the chemical green eye-catching logo, down to the silhouette, and further down to the song title, 'Moon Steppa'.
Overall, it makes for a pleasant 'Z' shaped story that I am very proud of. The pure monochromatic scheme paired with a style that is gritty and imperfect also positions Raka's music as disruptive to the norm and innovative.
Logo Development
Cover Art
Themed Instagram Reel Content
Instagram content created for the song's release date.
